A BigCommerce custom landing page can be a powerful tool to attract and convert visitors. With the right design and messaging, it highlights your products, promotes special offers, and guides customers toward making a purchase.
This ConnectPOS guide will walk you through the key steps to build a high-performing landing page tailored to your brand and business goals.
Highlights:
- Building a custom BigCommerce landing page requires a clear objective, audience targeting, thoughtful layout planning, and thorough testing.
- By aligning your landing page with inventory, promotions, and customer behavior, you create a more dynamic and results-driven experience.
Reasons to Create a Custom Landing Page on BigCommerce
Creating a BigCommerce custom landing page gives you more control over how visitors engage with your store. It’s a powerful way to drive specific actions and support targeted marketing efforts.
- Boost conversion rates: Custom landing pages are tailored for specific goals, making them more effective than standard product or category pages.
- Perfect for targeted campaigns: Use them to highlight limited-time promotions, seasonal offers, or product launches.
- Support loyalty initiatives: Encourage repeat purchases by showcasing rewards programs or exclusive member perks.
- Improve SEO and PPC performance: Well-optimized landing pages can enhance ad quality scores and search relevance, reducing cost-per-click.
- Enable personalized experiences: Tailor content and product recommendations based on customer segments or behavior.
- Drive focused user actions: Eliminate distractions and guide users toward a single call to action, improving conversion outcomes.
- Strengthen brand messaging: Custom design and copy ensure your brand voice stays consistent and compelling.
Step-by-Step Guide to Building a Custom Landing Page on BigCommerce
To truly capture attention and drive results, each step of creating a BigCommerce custom landing page, from planning to optimization, should be intentional and aligned with your business goals.
Define Your Objective
Begin with a specific goal. Are you aiming to sell a featured product, collect newsletter signups, promote a limited-time campaign, or showcase a seasonal collection?
Clear objectives help shape both the design and messaging. Without a defined goal, your page may lack focus and fail to convert effectively.
Choose Your Target Audience
Determine who the page is intended for. You might be targeting new visitors unfamiliar with your brand, loyal customers who often return, or a niche segment like wholesale buyers or shoppers from a certain location.
Understanding your audience lets you tailor messaging, visuals, and offers that truly resonate.
Plan the Layout and Content
Start with a wireframe or mockup to visualize how the landing page will look.
Identify the key elements you need: banners to grab attention, product listings to drive action, call-to-action buttons to guide users, and supporting elements like customer testimonials or how-to videos.
Make sure the content flows naturally and supports the user journey from interest to conversion.
Use BigCommerce Page Builder or Custom HTML/CSS
BigCommerce’s Page Builder allows drag-and-drop design, making it accessible even if you don’t code. You can easily add text blocks, product grids, images, and buttons.
For more advanced functionality, like animation, dynamic content, or a fully branded layout, you may need to use HTML/CSS or work with a developer. This approach is ideal for businesses with strict design standards or complex needs.
Optimize for SEO and Mobile
Use SEO-friendly URLs, unique meta descriptions, clear H1 and H2 tags, and include relevant keywords.
Your BigCommerce custom landing page should also be mobile-responsive, with fast loading times and touch-friendly navigation.
A mobile-optimized page ensures better rankings and smoother customer experiences across devices.
Integrate with POS, Inventory, and Promotions (Omnichannel)
Ensure that featured products reflect real-time inventory levels across all sales channels.
Sync promotions between your online store and POS system so that discounts and availability stay consistent.
This ensures customers won’t be disappointed by out-of-stock items or mismatched offers.
Test Before Launching
Before publishing, test the page’s functionality and layout on multiple devices and browsers.
Run A/B tests to compare headlines, CTAs, or images to see which version drives more engagement and conversions.
Monitor, Analyze, and Improve
Once live, track performance using tools like Google Analytics and BigCommerce Insights.
Look at bounce rates, time on page, traffic sources, and conversions. Use this data to adjust your content, layout, or offers for better results over time.
How to Optimize the Results from BigCommerce Custom Landing Pages with ConnectPOS?
ConnectPOS helps retailers get the most out of their BigCommerce landing pages by enabling advanced automation and personalization.
- You can automate promotion campaigns and apply dynamic pricing rules to boost conversions.
- Segment customers based on behavior, such as top buyers or new buyers, and run targeted campaigns that drive results.
- Schedule timed mass discounts based on order value or product categories to align with specific promotions.
- Trigger personalized email campaigns based on customer activity to increase engagement.
- ConnectPOS also supports mass updates across your product catalog, letting you quickly adjust titles, categories, availability, or pricing.
These features work together to ensure your landing pages stay relevant, responsive, and high-performing across all sales channels.
Wrapping Up
Building a BigCommerce custom landing page is a powerful way to engage your audience and drive more conversions. By setting clear goals, designing with your audience in mind, and optimizing for performance, you can create pages that attract attention and deliver measurable results.
Integration with tools like ConnectPOS can take your landing pages even further, with features like dynamic pricing, customer segmentation, and real-time inventory updates to support seamless, omnichannel campaigns.
Want to maximize the impact of your BigCommerce landing pages? Contact ConnectPOS today to explore tailored solutions that help you convert more visitors into loyal customers.
FAQs: BigCommerce Custom Landing Pages
- Can I build a landing page on BigCommerce without coding?
Yes, you can use BigCommerce’s built-in Page Builder, which offers a drag-and-drop interface. It allows you to design and customize landing pages easily without needing HTML or CSS knowledge.
- Will the landing page work with my existing BigCommerce theme?
Yes, custom landing pages created with the Page Builder or custom code will work within your current theme. They can be styled to match your store’s branding for a seamless shopping experience.
- How do I track the performance of my landing page?
You can monitor landing page performance using Google Analytics and BigCommerce’s built-in reporting tools. Key metrics to track include bounce rate, traffic sources, time on page, and conversion rates.
