White label SaaS has become a powerful avenue for agencies, IT resellers, and entrepreneurs to build recurring revenue without heavy development costs. In 2025, the market offers more options than ever across POS systems, marketing automation, CRM, reporting, and eCommerce.
This guide highlights the 6 best white label SaaS platforms you can confidently explore and offer under your own brand this year.
Highlights:
- White label SaaS allows agencies, IT resellers, and entrepreneurs to sell proven software under their brand without development costs.
- ConnectPOS leads in white label POS solutions with real-time inventory sync and omnichannel support.
- Vendasta and GoHighLevel empower agencies to add marketing, CRM, and digital services seamlessly.
- DashThis and Sendinblue (Brevo) enhance agency offerings with reporting and email marketing under your branding.
- White label SaaS in 2025 offers scalability, faster go-to-market, and recurring revenue opportunities for growing businesses.
What is White Label SaaS?
White label SaaS (Software as a Service) is software developed by one company but rebranded and sold by another under its name. You can deliver high-value solutions to clients while the SaaS provider manages product development, server infrastructure, and updates.
Benefits of white label SaaS:
- Faster go-to-market timelines
- Lower upfront development investment
- Scalability without heavy technical staffing
- Opportunity to build recurring revenue under your brand
The 6 Best White Label SaaS Platforms in 2025
ConnectPOS – White Label POS System
Best for retail IT resellers and agencies serving merchants
ConnectPOS is a cloud-based omnichannel point-of-sale system that you can white label to provide advanced retail management to your clients.
Key features:
- Real-time inventory synchronization across online and offline channels
- Omnichannel selling for eCommerce platforms, including Shopify POS, Magento POS, WooCommerce POS, and BigCommerce POS
- Flexible promotion and loyalty program support
- Offline selling capability for uninterrupted operations during network issues
Why it stands out: ConnectPOS enables you to provide your clients with a robust, scalable POS system under your branding while the ConnectPOS team manages updates, technical maintenance, and backend security.
Vendasta – White Label Digital Services Platform
Best for agencies and managed service providers expanding digital offerings
Vendasta is a comprehensive platform that allows you to sell SEO, reputation management, social media marketing, PPC, and digital advertising under your brand.
Key features:
- Access to a marketplace of ready-to-sell digital products
- CRM for client management
- Automated billing, invoicing, and report generation
- White-label client dashboards
Vendasta enables agencies to scale digital offerings without hiring large in-house teams, letting you focus on sales and client relationships.
GoHighLevel – White Label CRM and Marketing Automation
Best for marketing agencies and consultants
GoHighLevel is an all-in-one CRM and marketing automation platform that you can fully rebrand to offer lead generation, follow-up automation, and client management to your customers.
Key features:
- CRM pipeline and workflow automation
- Email, SMS, and voice marketing
- Landing page and funnel builders
- Appointment scheduling
- Reputation management tools
GoHighLevel provides white label capabilities for domain branding, custom colors, and client logins while you focus on building a recurring revenue stream.
DashThis – White Label Marketing Reporting
Best for marketing agencies
DashThis provides an automated reporting platform for marketing agencies, enabling them to deliver clean, customized reports to clients under their own branding.
Key features:
- Integration with Google Analytics, Facebook Ads, LinkedIn, and other platforms
- Automated data pulling and report scheduling
- Custom branding on dashboards and reports
- Shareable live report links
Agencies save time on manual reporting and provide clients with clear, actionable insights while reinforcing their brand.
AppInstitute – White Label Mobile App Builder
Best for agencies serving small businesses
AppInstitute allows agencies to create and manage mobile apps for clients without needing to code, helping them expand into app development services.
Key features:
- Drag-and-drop app building
- Push notifications and customer engagement tools
- Loyalty and eCommerce features
- Booking system integration
With AppInstitute’s white label program, you can create, manage, and sell branded apps to small business clients while AppInstitute manages app updates and maintenance.
Sendinblue (Brevo) – White Label Email Marketing Platform
Best for email marketing agencies
Sendinblue, now Brevo, offers a white label email marketing and automation platform with a full suite of tools for campaign management, segmentation, and transactional messaging.
Key features:
- Campaign scheduling and automation
- SMS and WhatsApp messaging
- CRM with segmentation
- Transactional email capabilities
- GDPR compliance
The platform allows full branding under your domain, letting agencies deliver powerful email marketing tools while focusing on campaign strategy and client success.
Why Invest in White Label SaaS in 2025?
The SaaS industry continues to grow, and white label solutions allow you to:
- Build predictable recurring revenue streams
- Expand your service offerings without significant upfront costs
- Launch under your brand with full customer ownership
- Provide clients with reliable, proven solutions
- Scale your business without heavy technical debt
How to Choose the Right White Label SaaS for Your Business
Consider the following when evaluating white label SaaS providers:
- Market fit: Does the product solve your clients’ core problems?
- Feature set: Are the features aligned with your service offerings?
- Ease of branding: Can you fully white label with logos, colors, and custom domains?
- Support and updates: Does the provider handle maintenance and feature updates?
- Pricing: Does the pricing model allow for healthy margins?
- Scalability: Can you add clients without infrastructure headaches?
Getting Started with White Label SaaS
- Identify your market and client needs.
- Research and test platforms with demos.
- Set up branding (logos, domains, client portals).
- Train your team to onboard and support clients.
- Launch with an introductory offer to attract early users.
- Use reporting to refine your services and scale.
Frequently Asked Questions (FAQ)
Why should I consider selling white label SaaS?
White label SaaS lets you:
- Launch quickly without development delays.
- Focus on branding and customer acquisition.
- Create recurring revenue streams.
- Scale your service offerings without managing backend complexity.
Which industries can benefit from white label SaaS?
White label SaaS is beneficial for:
- Marketing agencies (offering CRM, email marketing, reporting).
- IT resellers (POS systems like ConnectPOS).
- Web development agencies (adding mobile apps and eCommerce management).
- Consultants and freelancers seeking to add recurring income.
Is ConnectPOS a white label SaaS?
Yes, ConnectPOS offers a white label program that allows you to rebrand and sell their advanced POS system under your logo while leveraging their backend support, updates, and technical infrastructure.
How do I choose the best white label SaaS for my business?
Evaluate:
- Your clients’ needs and pain points.
- The feature set relevant to your niche.
- Branding flexibility and customization options.
- Pricing and profit margins.
- Support quality and update policies.
Testing demos and starting with a few clients will help ensure it fits your workflow before scaling.
Is white label SaaS profitable in 2025?
Yes, the demand for SaaS solutions continues to rise globally, and white label SaaS enables you to participate in this growth with minimal upfront costs while building predictable recurring revenue under your own brand.
Can I rebrand these SaaS platforms completely?
Most white label SaaS providers allow:
- Adding your logo and color scheme.
- Using your custom domain.
- Providing your client-facing support and onboarding.
- Hiding the original developer’s branding entirely.
This ensures your clients see your brand while the SaaS provider manages backend development and server maintenance.
Final Thoughts
White label SaaS offers one of the fastest and lowest-risk ways to expand your business in 2025. Whether you are an agency seeking to add CRM and marketing automation, or an IT reseller aiming to provide advanced POS systems like ConnectPOS, these white label solutions enable you to serve your clients under your brand while the provider handles backend complexity.
Start building your recurring revenue business model with white label SaaS, and focus on what you do best: delivering value and growing your brand.
