Retail
Camera & Video
United States
A Numerical Showcase
About Bedford
Bedford Camera & Video, established in 1974, has grown into a leading photography retailer in the Central US, focusing on customer service and genuine relationships. Under the leadership of founding family members, the company operates stores in Arkansas, Oklahoma, and Missouri, as well as online. They offer photography classes and advanced photo lab services, maintaining their commitment to personalized service and quality.
Bedford's Challenge
Inventory and Delivery Delays
Supply chain disruptions wreaked havoc on their stock levels and order fulfillment, frustrating customers and support teams with inquiries.
Out-of-Stock Products and Cart Abandonment
Popular items frequently sold out, leading to abandoned carts, disappointed customers, and significant revenue loss.
Manual, Time-Consuming Tasks
Their internal team struggled under the weight of manual processes, from inventory management to customer support, resulting in slower response times and increased errors.
Our Solution
BackOrder Management
- Enabled customers to order out-of-stock items, securing sales despite supply chain delays.
- Reduced customer frustration and cart abandonment.
- Minimized support inquiries about inventory.
Workflow Automation
- Applied strategic discounts to less-demanded products, automatically featuring them in Last Chance Deals
- Intelligently managed product visibility based on stock status
- Automatically published Black Friday banner ads at midnight and removed them after 10 days.
"At Bedford, our core is to treat every customer and colleague as we wish to be treated. True productivity creates the most accessible and efficient experience. That’s why we empower our team with solutions like Atom8 to deliver automated repetitive tasks, and BackOrder to actively reclaim lost sales, turning dedication into thriving success."
Founder of Bedford