What industry have a chance to profit from the FIFA World Cup 2022

The World Cup is a global event and it brings special economic benefits to the host country. That is why all countries are competing to be the host of the World Cup. It is the biggest event on the planet and attracts a lot of consumers from all over the world. In this article, we would like to indicate industries that have a chance to profit from the FIFA World Cup 2022.

Overview of FIFA World Cup 2022

World Cup 2022 is the 22nd World Football Championship held in Qatar from November 20 to December 18, 2022. For FIFA, the World Cup is the goose that lays the golden eggs, with huge amounts of money collected. Besides, the way in which countries compete to host the World Cup makes one feel that the event offers considerable value. For brands around the world, this is an opportunity to stimulate shopping for this tournament. Especially for brands and businesses dealing in related products, sales and profit figures recorded strong growth as seen in previous World Cups.

Top industries have a chance to profit from the FIFA World Cup 2022


It cannot be denied that the aviation industry is always the most profitable because it has a different market compared to other industries. Therefore, during this World Cup 2022, the aviation industry in Qatar in particular and in the world in general has recorded many growth figures such as revenue and profit. Airlines are seeing more passengers buying tickets to travel to the host country and watch their favorite team’s matches live. Especially after the pandemic, people’s travel needs are increasing and this global competition takes place near the end of the year when people are resting and they will have a greater need to move.

Food and beverage

Food and beverage are also industries that have a chance to profit in the World Cup tournament. As for drinks, most countries do not accept alcoholic beverages during matches so they will prefer carbonated beverage products. Besides, for new visitors to Qatar, using local drinking water may not be suitable for them, so they will choose globally popular drinks such as Coca-Cola, Pepsi, etc. When it comes to food, similar to drinks, it will also gain a large profit because of the large number of people coming along with the increasing demand for meals. In particular, businesses also take advantage of this opportunity and implement omnichannel sales, facilitating access to more customers and collecting more orders.

Sportswear and equipment

Football is considered a King sport and the World Cup 2022 is a worldwide tournament. Therefore, the number of fans will be huge number. This means they will buy sportswear and equipment for this season to cheer on their favorite team. Products they can buy include shirts with the names of their favorite players, the colors of the teams they cheer for, soccer balls or souvenirs that impress them. This is an opportunity for businesses and brands that sell sportswear and sports equipment to prepare their warehouses and serve customers to maximize profits.

Hotel and restaurant

For host country Qatar, an increase in passengers arriving to watch live matches will be accompanied by both demands for hotels and restaurants. Therefore, this will be the area of ​​​​ a chance to profit because many people use this service. What businesses need to care about is providing the best service to customers and carrying out cross-selling and upselling campaigns to create the most benefits for their businesses.

ConnectPOS is a great solution that will help your brand and business win this World Cup 2022. This system helps you manage and implement sales campaigns quickly and effectively to bring the most benefits possible.


World Cup 2022 is a season that records strong economic growth after a dismal period because of the epidemic. Businesses and brands are sure to reap significant benefits after this occasion. Contact us if you need assistance in managing your business operations.

Steven P

Steven is a content collaborator at ConnectPOS. With years of experience in retail and eCommerce, he has researched and published many in-depth articles.

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