Having a versatile POS system is a common solution for store owners nowadays. A POS system can have various functions, such as payment processing, inventory management, or staff controls. But have you ever wondered about the tips to make the most out of these POS features? In this blog, we will discuss the top ideas to maximize your POS performance.
Synchronize online and offline platforms
POS systems can be a good connection between your online and offline stores. Our first tip to optimize your POS performance is to synchronize these 2 platforms together. Why would it be effective? Because customers are shopping across offline and online stores nowadays, which is called an omnichannel journey. A physical store only might be not sufficient to cater to the needs of customers. In fact, research has shown that customers go online first in more than 60% of shopping occasions.
For these reasons, it can be useful to unleash the potential of omnichannel shopping with your POS system. In order to do so, you should synchronize your online and offline platforms to maintain a seamless omnichannel shopping journey. It is best if you can apply the settings in eCommerce into your POS. For example, the promotions for online shoppers can also be used for those who shop in-store. Therefore, choosing a POS with omnichannel features, such as ConnectPOS, can be a great option.
Provide personalized recommendations for customers
POS systems can store customers’ data, such as their past purchases, browsing history, or wishlists. This information can be a valuable asset for businesses to provide personalized shopping experiences. Do you know that consumers spend 40% more than planned when they receive a highly personalized shopping experience?
You can, for example, provide cross-sells once customers complete the checkout process. You can also send updates about the new arrivals or special promotions that fall within their interests via email or phone. Some POS systems on the market nowadays can make this personalization happen with ease. However, it is important to ensure the confidentiality of your customer data. This data should only be used to improve the shopping experience.
Develop loyalty programs
POS systems can also help businesses to manage their customer loyalty programs efficiently. Many POS systems on the market nowadays can process the reward points system and assign loyalty promotions to qualified orders. Moreover, some other POS can also send email marketing to loyalty members. In these ways, POS with loyalty program functions can definitely bring your customer service to the next level.
Integrate third-party extensions
If your POS doesn’t fulfill your needs, it can be beneficial to look for third-party extensions. The top extensions that businesses often look for are eCommerce platforms, payments, inventory & logistics, reward points system, ERP, and many more. These integrations can be good supplements for your POS performance. It is convenient in the way that businesses can have the freedom to select the integration that they wish for.
Choose a suitable pricing plan
Our last tip to improve your POS performance is to choose a suitable pricing plan. Although the higher-priced plans can have more advanced features, the basic options can be already effective. The key is to select the functions that are directly related to your pain points. For example, if you are struggling with data disparities between different channels, a simple POS with real-time synchronization should be enough.
Another tip is to consider the type of pricing to decide the most cost-effective plan. Some of the most common forms of POS pricing are a monthly subscription, a processing fee rate, or a flexible pricing plan with customizable POS.
If you are still looking for a good POS system to improve your performance, don’t hesitate to try out ConnectPOS. We take pride in powerful omnichannel features and supportive customer service. Contact us today for more information.