The O2O (Online-to-Offline) business model refers to when companies approach customers on online platforms and persuade them to make a purchase in the physical store. It is no longer a rare business model, however, only a few companies can make the most out of it on Shopify. So what are the tips on how to…

O2O model is a familiar phrase nowadays in the retail world. What exactly it is, and how it can bring revenue to business owners? What is O2O (Online-to-Offline) model? Online-to-offline (O2O) commerce is a business strategy that attracts potential customers to make purchases in physical stores through online channels. In other words, customers are identified…