Magento CRM systems help merchants to enhance customer engagement. In the age of E-Commerce and Omnichannel retail, merchants always focus on improving customer experience in both brick-and-mortar stores and Magento stores, which is considered as a competitive advantage. The mission requires coherence of store designs, advertising assets, websites, social networks with friendly interactions such
Returning customers are bread and butter of any business, accounting for 25% – 40% of the revenue. It’s easier to keep a customer coming back for more than to acquire a new one, too. Returning customers also spend more, 67% on average than first-timers, according to a research by Bain & Company. Among many marketing
The ability to create a personalized shopping experience is no longer a ‘nice-to-have’ – it’s a must now. A recent study found that more than 70% of shoppers expect personalization when interacting with a brand and 63% of millennial shoppers are also willing to share personal data with businesses in exchange for tailored offerings. There
On average, a person receives more than 100 emails per day and it’s easy for your marketing email to get buried among them, making you wonder if it’s still a good way to reach out and get new customers. However, a study by McKinsey showed that email is still an effective way to acquire new
Technology changes fast, causing businesses to adopt new marketing tools or trends quickly if they want to survive and thrive. 2018 has seen many advances that take retail marketing to the new level and there are marketing trends that will continue to be right for 2019. If you haven’t adopted them, it’s high time to
Not so long ago, technologies like artificial intelligence and machine learning were just in sci-fi movies. Now, with the rising of sophisticated smart devices like smartphones and voice assistants, we’re getting closer to a reality where artificial intelligence and machine learning play an important role in our lives. What is Machine Learning? And Artificial Intelligence?
Summer is about to pass and it’s time for you to plan for another peak season for your small business: back-to-school. It’s a golden chance to reach out to a large, diverse and very important customer group: from parents with young children to college and graduate students. Whether you own a clothing store, bookstore or