If there is one thing we can learn from COVID 19, it’s: previous strategies and plans don’t work anymore. Therefore, retailers, in response to this crisis, may need new and modern solutions in order to increase footfall to the physical stores.  Though the Covid-19 health crisis continues to pose threats, a lot of businesses have…

New customers are important, especially if you want to expand your business. But don’t forget that repeat customers are the backbone of your business. And they can bring you lots of profit, too: a study by Bain & Company found that when customers come back in, they spend roughly 67% more than first-time customers. Over…

Customer loyalty should be the main focus for any store, online or offline. It is a key way to increase customer lifetime value, an important metric for eCommerce businesses, as it is much easier and more cost effective to increase your eCommerce loyalty than it is to attract new ones. While customers come and go,…