According to Emarketer, more than one-third of the e-commerce sales in the US in 2019 was made through smartphones. Besides, mCommerce is expected to rise to 72.9% in 2021. With that in mind, retailers should improve customer experience on their mobile. You might come up with the idea of developing a mobile application, however, it…
The countdown for Christmas is already on. For retailers, this time will be the greatest selling opportunity of the year, but also a big challenge due to the surged number of customers coming to the store. Here is the thing: it is not the product itself, even significantly discounted, that keeps customer happy, but the…
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