Categories: Insights

A Complete Guide On How To Start A Fashion Store

If your dream is to start a fashion store, you should start taking some good insights about how to establish and flourish in this business.

About The Fashion Industry

Fashion retailers are independent merchants, who are responsible for their own success. Fashion businesses play an important role in the community, as they set and supply trends. It is a $385 billion industry that has grown consistently since 2008.

With the right approach and technology, you can learn how to start a fashion store, to capitalize on changing consumer behaviors. Remember this is a long-term process and you have to plan accordingly. A study has shown that only one-third of all businesses will survive beyond 10 years.

How To Start A Fashion Store

Do Market Research

You need to start a clothing line by researching the market to grow and stay ahead. Find out what the customers want these days, and how their fashion choices are. You can do this through customer surveys and interviews. Look out for case studies and reports, which can be delivered from third parties.

Find Supplier

Merchandise is the most important thing in a fashion store. This mainly depends on customers’ taste, and trending fashions. Trade shows are one of the best places to find suppliers in the fashion industry. Attend some local shows, where you can meet suppliers if you are featuring your store locally. Make some online searches, but keep in mind to check the quality of the products and accessories.

Create Business Plan

Make a business plan with the right approach. This is required for good funding. Come up with commercial plans and goals to serve your customers. You need to keep an eye on your competitors, to outgrow the competition successfully. Select a location with enough crowd for more traffic and visibility.  

Explore Potential Sales Channels

You can use a multichannel system for your sales. Contact wholesalers, agents or salespeople, as well as outsource a third party as a sales force, direct marketing and creating an online store. Try to invest in accurate technology from the start itself. Or else it can become very difficult for you to solve the mistakes. You can consult the point of sale, inventory and pricing systems.

Divide Your Budget

The biggest worrying factor for many entrepreneurs is the rent. You have to divide your budget on insurance, marketing materials, store furnishings and equipment, as well as suppliers and wholesalers, not to mention your hard-working employees. You should implement a holistic payment system that meets your needs, and focus on running your store effectively.

Create Suitable Marketing Strategy

Don’t hesitate to partner with business professionals to embark on this step. You can hit and continue growing your sales goals as per your business plan. Your product marketing is possible through various platforms, such as social media, email advertising, print advertising, SMS marketing, or by creating exciting offers/discounts and setting up a small pop-up event in your community.

Bottom Line

Challenges will surely rise if it’s your first time starting a fashion store. If your passion for the fashion industry is everlasting, consider these steps of how to start a fashion store can help your start-up dream to move one step closer to success. 

ConnectPOS offers a wide range of technological solutions for fashion retail businesses. Don’t hesitate to contact us if you have any questions.


ConnectPOS is the retail pos system in the ecosystem. ConnectPOS gladly presents a comprehensive training guide ebook tailor-made for cashiers in the retail business.
Jacey V.

Jacey V. is a content marketing intern at ConnectPOS - a leading point of sale provider. Being curious about the growth of ecommerce in recent years, she has closely followed the latest technological developments and how they have facilitated businesses to grow.

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