Time flies! Tomorrow is going to be a whole new year already. We hope that you have finished writing your New Year’s resolution for yourself and your business, as business owners and operators. If you still don’t know what to include in the New Year’s resolution to make your sports & outdoor retail stores thrive in 2021, how about starting with adopting a POS system? Still not sure? In today’s article, we’ll present you with the 5 reasons why you need a POS solution for sports & outdoor retail to ensure a fruitful 2021.
One of the biggest challenges facing sports & outdoor retail happens during the process of digitalization. According to Marcel Altenfelder, Managing Director of Intersport Wohlleben, merchants in the industry see the aging merchandise management system as the greatest “growth brake”. A merchandise management system consists of inventory management and product management of warehouses and stores. An obsolete merchandise management system leads to the poor performance of keeping track of the stock level and the stock-flow. And the ultimate consequences can be unimaginable. That’s when a POS solution for sports & outdoor retail comes to the rescue.
A recent statistic has shown that 52% of online shoppers turn to Amazon for apparel. “People are going to Amazon first in many cases, in terms of searching for a product, so it’s a very enticing retail channel for any brand out there.”, said Matt Powell, Vice President and senior industry analyst at The NPD Group.
Things are even getting worse as the huge sports manufacturers are also turning to Amazon. In the summer of 2018, Nike announced it would sell through Amazon, meaning that the shares at its retail partners were sent down. Such a move from Nike proves that e-commerce is becoming so vital to the sportswear market that it makes a huge player like Nike realizes the need of focusing more on direct-to-consumer networks.
According to Powell, the small and medium-sized sports & outdoor retailers are prevented from building a robust e-commerce business because they don’t have enough cache. And as e-commerce is becoming common, it makes those merchants become vulnerable. Particularly, the specialty sectors including biking, outdoor, skiing, running, are under huge pressure at the moment. What they need is a POS solution for sports & outdoor retail.
With a POS system that integrates with e-commerce platforms, merchants can:
Some of the most popular e-commerce platforms include Magento, Shopify, BigCommerce, and WooCommerce.
In this data-driven world that we’re living in, true customer insight is the key to success. The more you know, the more force and resources you have to make an insightful strategy for your business. Having a mature digital system that provides valuable customer insights helps sports & outdoor retailers stay relevant and ahead of the competition.
Despite the importance of cultivating customer data, retail businesses in the sporting goods industry are still struggling with it. Particularly when 63% of all small and medium-sized retailers haven’t had a suitable digitalization process yet. That leads to the reality that the sports merchants still lack standardized interfaces and the gathering of the necessary information. To tackle this dilemma, a POS solution for sports & outdoor is necessary.
With a POS system, gathering customer data has never been easier. Retailers can collect personal information from a customer right at the counter and have a POS manage those data properly. There are various entrances to gather and gather customer information with a POS:
In POS, it’s convenient to create, edit, and add customers. With that, customers can easily give out their personal information which might not be given otherwise. Such data facilitate personalized content, offers, and teasers that encourage customers into the store or shop online.
Furthermore, at the end of the day, business owners and operators can have a full, comprehensive customer report with precise insights. Accordingly, they can identify their best buyers to give them more benefits, or recognize potential customers but haven’t purchased anything yet to support them even better.
With the rapid emergence of e-commerce, brick-and-mortar sports & outdoor retailers are facing the challenge of keeping customers engaged in the physical stores. A POS solution for sports & outdoor can be the key to solve this problem.
A commercial consumer app is more and more favorable to enhance customer in-store shopping experiences. It helps strengthen the relationship between sellers and customers, and boost sales performance.
Any kind of consumer app will do the job. However, a PWA (progressive web app) consumer app, backed by POS, is particularly helpful to optimize the user experience. PWA is the hybrid of a regular website and its mobile app. Thus, it has the good traits of both a website and a native app. It loads faster, requires updates less frequently, is less expensive than a native app while reaching a large number of users just like a website. Such a powerful application allows buyers to:
Just like its name suggests, this technology is powered by AI. By ‘scanning’ and ‘remembering’ each customer’s face, AI facial recognition allows retailers to store the personal information of their store visitors. With such an advanced feature, sales assistants at the sports & outdoor retail stores can take advantages in many ways:
A customer screen is no stranger to both sellers and customers. However, the new era of customer screen has come: An interactive customer screen. Just as promising as the name, customers can interact with the second display in various ways:
Moreover, an interactive customer screen will also be an effective tool in centralizing the management of advertisements over their store chains. Shop owners can set up advertisements to display immediately on all customer screens over their multiple stores remotely. They can do so by uploading photos or videos, or by adding a Youtube URL.
There have been more and more payment methods coming to the market to fulfill the distinct needs and demands of customers. That’s why sports & outdoor retail in particular is trying to offer as many payment options as they can. Moreover, with increasing concern about the security of transactions lately, a POS solution for sports & outdoor retail is more important than ever.
Payment integration deems one of the must-have features to look for in an outstanding POS system. Such an essential feature helps:
There are numerous payment gateways that POS solution providers are partnering with. Some worth mentioning are Paypal, Moneris, Authorize.Net, iZettle.
As we’re reaching the end of today’s article, New Year is also coming close knocking at your door. To seize every opportunity that 2021 will bring to business owners and retailers like you, a POS solution is necessary. Adopting a POS solution for sports & outdoor retail comes with 5 main benefits:
Feeling convinced and want to give it a try? You can totally start with ConnectPOS – a leading cloud-based POS software for omnichannel retail. It costs you nothing – ConnectPOS offers a 14-day free trial with no credit card needed. If you’re satisfied after the trial, there are 3 simple, straightforward pricing plans to choose from. Even better, you can also “DIY” your own plan to suit both your business’s distinct needs and demands, and your pocket as well. Should you have any questions, don’t hesitate to contact us now!
We wish you all the best in 2021!
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