To some extent, we might all agree that every business needs a POS system for their advantages. Previously, we have talked about how such a system helps fashion and food & drink retailers with their operation. In today’s article, it’s all about how much a POS solution for restaurants matters to ensure a sustainable business in this food & beverage industry.
“Modern customers are promiscuous. With countless competing options, they don’t mind spreading the love,” said Zach Goldstein, CEO, and founder of Thanx. He also stated that restaurants tend to focus on customer acquisition while customer retention is, in fact, 7 times more cost-effective.
Moreover, engaging customers are extremely important and profitable for restaurants as indicated by previous research:
Over the past few years, “eating in” has become easier and more common than ever before. That is thanks to companies like Uber Eats enabling customers to eat restaurant-quality food right at their home without going anywhere. Particularly when the world is still undergoing the COVID-19 pandemic, consumers are shifting towards online food ordering more than ever.
As a result of this shift in dining habits, restaurant chains must bring up their game and play to their natural strengths.
When it comes to restaurants, most of us, as consumers, are used to tapping into food apps such as GrubHub and DoorDash. And while it’s easy and convenient for us, it’s not as easy for restaurants as delivery services are eating away at their profits.
As stated by The Guardian, for a typical restaurant, fixed costs like food, labor, and overhead take away approximately 90% of the income. Once all expenses are paid, it’s usually 2-6% net profit left for restaurants. And unfortunately, the fees charged by the delivery apps are eating up that little amount, which is normally 20-30% of what customers pay for each order.
Managing and operating expenses is what restaurant owners should always keep a close watch over. Crucial elements of keeping costs low are proper inventory management and proper menu pricing. Otherwise, restaurateurs have to face unexpected expenditures and undergo supply overages or shortages, both of which are equally unfavorable. In order to ensure ideal inventory management and menu pricing, the ordering process needs to be fine-tuned to minimize waste and maximize the gross profit of menu items. It’s vital to know how much ingredients and inventory cost, and how those costs can fluctuate over time. Accordingly, menu pricing should be adjusted as smoothly as possible. It’s a fact that gradual and small increases in menu prices are easier to sell than large and noticeable increases done infrequently.
According to a report, 60% of restaurants shut down within the first year of establishment, and the number is approximately 80% in the first five years. No matter how lucrative a restaurant appears from afar, running a restaurant business is a time-consuming and exhausting task. So what are the reasons behind all of these failures?
Lack of proper information about what is in the industry and reports about how their restaurant business is doing results in their failure. It’s unfortunate that the majority of restaurateurs don’t even know that they have done wrong when facing failure.
Loyalty programs can add a lot of value to an online business in the eyes of customers looking for the best deal. With 75% of consumers saying they favor companies that offer rewards, loyalty programs present a massive opportunity to keep them coming back.
A loyalty extension integrated right into a POS makes a great POS solution for restaurants when it comes to boosting customer engagement. What better way is there to promote loyalty than through a loyalty program. Loyalty programs can take any number of forms but are usually characterized by a rewards system that rewards customers based on the amount spent or frequent purchases. Making use of customer data, it is possible to cater the rewards to each individual, offering a more personalized incentive for loyalty.
It’s a fact that mobile devices and mobile consumer apps are handy and effective to engage audiences and enhance the customer experience for restaurants. There has been a rapidly growing trend of restaurants investing in their mobile experience to foster their relationship with customers. Thus, a POS solution for restaurants that supports a mobile interface is favorable. For example, with the non-stop development of technology, nowadays, a mobile consumer app backed by a POS system can:
E-commerce integration is a must-have feature of an outstanding POS solution for restaurants. As customers are more and more inclined towards online ordering and eating in, it’s high time restaurants expanded their e-commerce offerings. There are some advanced POS systems that facilitate restaurants to build their digital platforms (such as a website) that let customers make an order and pay for it all online. Even better, they can even choose to have the order shipped to their front door or pick it up in-store themselves to save a little delivery fee. Moreover, online ordering integration in POS helps reduce expenses paying for online food ordering and delivery platforms such as Uber Eats or FoodPanda.
Diners now demand more and more control and independence over their experience at restaurants. They want to have more time considering among dishes without any expecting stares from staff members. That’s why offering self-service options is crucial. There’re many ways restaurants can fulfill that with a POS solution supporting a consumer app or self-service kiosks. With such functionality, consumers now can have full control over their buying journey, from ordering, paying to picking-up.
Just like payment, customers have their personal preference for shipping methods. Fulfill that, then you will become their personal preference. For retailers and store operators like you, having a POS system facilitates many shipping methods and makes it easy to choose or change the shipping address is crucial. Some shipping methods backed by a POS are:
Using a payment gateway can ensure secure and transparent transactions, yet can be costly. A POS solution for restaurants with a built-in payment integration feature is what you need. With such systems, you can have a good payment processing rate as some POS providers have deals with their partner payment providers. Even better, there are POS developers who charge no extra fee for payment integration in their POS. Bear in mind that as business owners and operators, you should always review transaction fees to ensure they’re in line with industry standards and don’t be afraid to negotiate.
A restaurant menu management software is a feature of the POS software that is used to create, manage, and optimize the restaurant menu. It is integrated with the billing and the inventory management module and helps you curate and manage the restaurant menu.
Here are the features you should look out for while choosing a restaurant menu management software.
Nowadays, restaurant management software isn’t a luxury, it’s a must. Such software improves inventory tracking and ordering and helps restaurant businesses:
Comprehensive and accurate reports are critical for a smooth and effective restaurant operation. Thus, a POS solution for restaurants offering such a feature is fruitful and handy. As a restaurant manager, you must know where you stand with a weekly report outlining beverage, food, and labor costs. Even better, a POS with real-time synchronization in data update is ideal. With that, you can adjust promotions based on fluctuating food costs or inventory availability for improved operating cash flow.
Restaurant supervisors need to know how to use POS with well-functioning staff management features. They should always monitor reporting data during shifts, like real-time labor costs, and motivate their employees by setting goals. Some key features to look for in just-right staff management in POS include:
To wrap it all up, running a restaurant business is hectic and time-consuming to get it right. There are so many tasks and responsibilities that need to be handled properly. The good news is, restaurateurs can always seek help from a POS solution for restaurants to make their life much easier. A great POS designed specifically for restaurants with its robust features can help
If you want to know more about how to leverage a POS system to upgrade your businesses, contact us to talk to our POS experts. We, ConnectPOS, will be your tech-savvy companion on the way to a successful and sustainable business!
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