eCommerce

5 Omnichannel Marketing Strategies For Christmas

The Christmas holiday season is the perfect time to switch up your marketing tactics into omnichannel strategies. Omnichannel marketing is a very complex subject that only the most successful brands accomplish. There are many different types of components that go into an omnichannel strategy, but for this article, we’re focusing on the retailer side of things.

What Is Omnichannel Marketing?

Omnichannel marketing for Christmas is a combination of your offline and online efforts, putting together into a cohesive plan that allows you to best serve your customers no matter what the medium. It is a practical approach to engage customers by using a variety of channels, such as email, webchat, and social media.

However, it’s not easy to accomplish, especially when you’re working on other parts of your business that are typically more pressing.

5 Omnichannel Marketing Tips For Christmas

Analyze The Data

Before you start to implement any type of omnichannel strategy, it’s important to understand the data. You may waste time and money by trying to launch a campaign that doesn’t fit into the model of your customer base. But, on the other hand, if you understand your customer base well enough, you’ll also see the advantages of multichannel marketing.

You need to know what customers are doing online and how they’re using your website as well as your social media sites. So let’s conduct surveys, do polls and ask for feedback on social media outlets if you need to. Then take all of this data and use it to formulate a strategy.

After you have a good idea as far as what your customers want from an omnichannel standpoint, you can better prepare yourself by preparing all of your platforms to do just that.

Segment Customers

Once you have completed your data analysis, segment your customers to know what types of products they’re interested in buying. This involves perusing all of your data and seeing what percentage of customers interact with each medium and which ones only use it occasionally.

You can create a list of customers to implement cross-sold or upsold products and reduce customer dissatisfaction with unique content. You can also use segmentation within different channels to tailor messages for each one.

For example, if your customers are mostly women who are interested in fashion, you could create a line for this demographic or cater to their needs. There are many omnichannel solutions that support customer groups, one of them is ConnectPOS.

Find The Right Marketing Tools

As mentioned, having prepared platforms for your customer base is one thing, but it’s another to properly utilize this technology. In this case, you might want to develop a range of marketing tools specific to your customer base.

You should also consider the usability of each platform and how it can work with current or future technology. If the tool isn’t there for your business, then all of your efforts will be in vain. 

To find out what tools will work best for omnichannel marketing for Christmas, conduct a little research about the new developments in marketing and social media, as well as any trends that are relevant to your business. Of course, if you can successfully implement some of these trends into an existing platform, then that’s even better.

Stay With Current Market Trends

To make a successful omnichannel strategy for Christmas, make sure it is always on the cutting edge and up-to-date on all your platforms. Specifically, you need to know your customer base well to create something that will be tailored to their desires.

For example, if you’re a fashion brand, you would already be aware that customer trends are moving towards buying clothes all at once. This may seem very obvious, but many brands miss this trend because their business model doesn’t cater to customers at every platform.

Engage Shoppers With Mobile And App Push Notifications

When it comes to marketing, there’s no better way to engage with customers than through mobile push notifications. They are perfect for reminding people that the holiday season is upon us and that now would be the time to buy gifts for friends and family members.

If you have an app for your products, you can send push notifications to users to remind them of sales or new product releases. You can also send out push notifications when they enter or exit your store, so they know exactly when to shop.

Wrapping Up

There is a lot of work that goes into creating omnichannel marketing for Christmas. However, the time and effort you’ll put into it will be well worth it, if you can pull it off and take advantage of all of the benefits. The most successful brands in the world use these strategies, and so can you! Bridge the gap among marketing platforms with ConnectPOS now!

Jenn B.

ConnectPOS Content Contributor. ConnectPOS - the POS system that interfaces directly with leading eCommerce platforms!

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