Black Friday is a special occasion to kick off the year-end shopping festival. At this time, many businesses and fashion brands take advantage of it to launch programs to attract customers. It is noteworthy that the Zara brand has done a great job promoting the brand and business on this occasion in recent years. In this article, we would like to give you some Zara Black Friday promotion tips that your business can follow and make your fashion store stand out.
Overview of Zara Black Friday
Zara entered the big Black Friday sale for the first time in 2018. The brand, unlike many retailers that run two-week sales, drops prices abruptly and saves for selected items.
Currently, Zara Black Friday is a golden time for both brands and consumers. It is more present in the discount world. This is the time when Zara executes great campaigns, targeting the right customers so that it makes a lot of money. Its programs are recommended be adopted by brands and retailers to reap the benefits.
Make your fashion store standout with Zara black Friday promotion tips
Offer early and attractive promotions
For Zara Black Friday, promotions and marketing programs often appear early. They often use their websites and advertising platforms to inform customers. Launching promotions early will help customers target and thereby consider buying. Businesses and stores need to focus on this factor to be able to understand consumer trends and promptly change if something does not match the needs of customers.
Advertise on social media & websites
Social media platforms today have been getting hundreds of millions of users. This is a great tool for brands and commercial retailers to reach out to customers during major shopping occasions. Zara has made successful Black Friday business also through advertising through these websites. It makes it easy for them to convey information to consumers with images or videos to attract users.
Develop your brand visibility
Brands need to look at how Zara develops its brand identity and applies it to their businesses. Developing your brand visibility will make customers pay more attention to it. In particular, brand recognition comes with brand visibility, so what brands need to do is focus on their products and focus on eye-catching store and website design.
Implement omnichannel
Omnichannel is a popular form of business in businesses in the current era of e-commerce development. The omnichannel business is more profitable for the store and brand when it comes to large sales and easy advertising its programs. Zara has done this well. Zara Black Friday is also omnichannel and helps the brand get a large number of emails sent in for this shopping occasion.
Showcase outstanding products/ collections
Brands and stores, especially in the fashion industry, need to pay special attention to showcasing outstanding products or collections during major business occasions. Zara Black Friday has displayed and discounted the collections and featured products so that buyers can focus and shop for the products offered by the brand. In addition, with e-commerce retailers, it becomes easier to showcase and promote new products and collections. Commerce platforms and websites are designed to make sure which products a retailer wants to display first and to include advertisements and promotions with that product.
Conclusion
Zara Black Friday is a great lesson and experience for retailers and brands during this upcoming big shopping spree. If you are looking for a Black Friday business and management tool, feel free to contact us.
►►► See our products: Magento POS, BigCommerce POS, Shopify POS, Woocommerce POS, Restaurant POS, NetSuite POS, Thailand POS, South Africa POS and Commercetools POS
