How to make use of WooCommerce reporting for a brick-and-mortar store

In daily business, reports play an important role in helping businessmen come up with accurate sales strategies for each object, at each different stage. That way, businesses can quickly achieve their sales goals, improve productivity, and conditionally assert their brand position. In this article, we would like to introduce WooCommerce reporting and how to leverage it for brick-and-mortar stores.

Overview of WooCommerce reporting

WooCommerce reporting refers to a tool that helps to provide reports on business activities of enterprises such as capital, revenue, expenses, employees, and customers in each period, thereby showing accurate information about efficient performance in the company. The plugin of WooCommerce can be presented with figures, images, and tables, which allows managers to easily identify up and down trends from time to time. This ensures a steady revenue growth plan for the business. 

WooCommerce reporting for brick-and-mortar stores provides order summary reports like total sales, net sales, order totals, average order value, and employee performance. It also gives sales performance summaries and analysis with multiple sales metrics.

How to make use of WooCommerce reporting for a brick-and-mortar store

To take advantage of WooCommerce reporting for a brick-and-mortar store, managers need to integrate the point-of-sale (POS) system in-store with WooCommerce. The POS system application combined with WooCommerce reports will help the physical store get specific and accurate data about the number of orders, revenue in a day, and information about customers and employees.

Notifications from WooCommerce will let managers know if the products in the store are selling at a steady rate and which products are the best sellers. The report shows total orders based on time period. Traders can calculate the average check, which is a commonly used metric in the restaurant industry that helps restaurant owners determine the value of their customers and how it changes over time to easily calculate how much money needs to be spent on each sale. They will also know if the marketing programs and incentives that are active are really suitable for the needs of consumers, and then make timely adjustments. 

In addition, from WooCommerce reports combined with data from POS, statistics on the products most desired by customers will be displayed. This helps the store to ensure that products are always available in stock to satisfy customers. This report should run every month for current products and for seasonal products to ensure that they stay on top of trends. 

Moreover, an important report that a store needs to leverage from WooCommerce is the customer report. This is a report that shows a list of customers filtered by date. You can leverage the data from this list and send mail to the customer to stay in touch and get them to have a close relationship with the store. Using this list also supports the implementation of customer loyalty programs to make the physical store more profitable.

ConnectPOS is one of the POS systems with powerful features for brick-and-mortar stores. Besides, this is also a platform that connects closely with WooCommerce to help businesses easily take full advantage of the WooCommerce reporting feature to achieve the highest business efficiency.

Conclusion

Making use of WooCommerce reporting can help brick-and-mortar stores get an overview of their business and make accurate business decisions that will keep them profitable and scalable. Contact us if you are looking for assistance connecting with this plugin.