In the eCommerce industry, businesses need to have a good website, as it is the entry for customers to visit your online store. But how to transform ‘visitors’ to ‘customers’ is another question that every online business always asks, related to the conversion rate. Therefore, this article will provide the essential points for businesses to increase their Magento conversion rate with POS systems.
What is the conversion rate?
The conversion rate (CR) is the percentage of visitors who arrive at a website or landing page and complete a specific action, such as purchasing in an online store. The conversion rate can be calculated in a variety of ways, depending on the objectives of the company.
However, on an online platform, some popular forms of conversions include an online sale, a click on “add to cart” or “add to wishlist,” website registration via email, or social media shares.
How can Magento POS systems increase conversion rate?
A high conversion rate shows a high level of interest among visitors, which can ultimately lead to more sales. Below are some tips for online businesses to improve it.
Support shipping
Whether or not free shipping is linked to a condition, many eCommerce merchants have found ways to give it to customers. The shipping cost is one of the most important considerations when making a purchase, with high shipping costs being the leading cause of cart abandonment. In fact, free shipping is the number one reason why people shop online.
Free shipping has become a must in today’s economy. “Free” is a simple psychological trick that draws in more “benefits” assumptions. If the delivery practices can be executed efficiently (such as by a POS system), it can help increase the conversion rate as customers are encouraged to buy something without any delivery fee.
Maintain a mobile-friendly interface
An increasing number of your future customers are using mobile phones and tablet computers to visit your shop. Research has shown that more than half of consumers use their mobile devices to make an online purchase. Moreover, they also use their smartphones to compare prices and look for discounts while they’re in the store.
In any of these cases, customers may not want to wait for image-heavy pages to load or have trouble viewing pages designed for mobile devices. Therefore, it is important to maintain a mobile-friendly interface to keep customers stay on your site longer, thus increasing the possibility of a purchase.
Keep the checkout process simple
When a customer has decided to buy, they should be able to move to the checkout process as soon as possible. Your checkout form should preferably be one page long and have a minimum number of mandatory fields as much as possible.
In fact,24% of respondents in a survey said the reason for their abandonment during checkout was because they were asked to create an account. If you want to ask for more details or invite customers to register, it might be better to do so after they made their order.
Without a doubt, to ensure a smooth checkout process, there should be as few distractions as possible on your checkout page. It’s also a good idea to notify your customers that your checkout process is safe, and that your site complies with PCI compliance for transaction security. You might not want a customer’s security concerns to cause them to cancel a shopping session.
Make the most of price promotions
To increase the conversion rate, businesses should also concentrate on price promotions, as they can greatly attract customers. However, keep in mind that using price promotions excessively can change how consumers view your brand in a negative way.
Coupons are one of the most effective tools for increasing conversions, mainly when targeted at the right consumer groups. According to Forrester Research, more than half of customers who used coupons spent more money than what they had planned. Therefore, it can be a good idea to create an outstanding place for promotion information on your website. Additionally, you can also use coupon codes as a simple way to track the outcome of that.
Wrapping up
Increasing the Magento conversion rate on your POS can lead to more sales for your online business. No matter what tricks do you use, it is always crucial to have a suitable POS system to handle the tasks (such as in delivery management or checkout process). ConnectPOS is a point-of-sale system available on Magento, which can support businesses to increase their conversion rate. Contact us if you have any questions and are willing to make positive changes to your online store.
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