Right now, headless commerce is a trendy topic, particularly headless commercetools development, and for good reason. It talks about the difficulties that brands run through while trying to give customers an omnichannel experience.
In this article, we’ll investigate what makes commercetools with Google Cloud become revolutionary in the realm of headless technology—so much so that the term “headless” is practically synonymous with it
Overview of Headless Commercetools
You are accustomed to using conventional eCommerce systems. The headless commercetools differs in a few key areas. The most crucial point of differentiation is how much more adaptable headless eCommerce is than its rival.
Similar to a headless CMS (content management system), a headless commercetools system transmits requests between the display and application layers utilizing web services or calls to application programming interfaces (APIs). The developer can use several backend systems depending on the demands of headless shops.
Front-end developers are freed from their dependence on the infrastructure and coding that make up the back-end by decoupling the front-end engagements from the back-end functionality. They may design distinctive, personalized user experiences without being constrained by pre-existing designs and themes.
For example, when a user taps a “Buy Now” button on their mobile phone, the presentation layer of the headless Commerce system sends an API request to the application level to process the order. To display the order status to the customer, the application layer sends another API request to the application level. Customers are not subjected to the brand’s headless commercetools backend because the brand only displays the user interface that is used to distribute shopping experiences.
While this is going on, developers may concentrate on making sure that content is accessible across a variety of screens and devices, including products, blog entries, product videos, and customer reviews.
Why Is Headless Commerce Becoming More Popular?
Two key elements form the foundation of headless commercetools’s popularity. Websites were heavily reliant on desktop computers in the early days of headless commerce. As a result, the market’s solutions were full-stack and integrated with the front end and back end of websites.
Due to the market’s prevalent technological advancement, the path to purchase has ramped up to include traffic data and a complex matrix of customer touchpoints that call for flexibility. Full-stack solutions struggle to provide this flexibility because of the system’s connected front and back end.
Second, everyone in the market nowadays wants to get involved in e-commerce. Given the volume of content currently available, building a commerce engine and connecting it to the current content management system takes far less time than developing a new website and importing all of its existing content into it.
Advantage of Headless Commercetools with Google Cloud
As a pioneer in headless commerce, commercetools has teamed up with Google Cloud to make its cloud-native SaaS (Software as a service) platform accessible through the Google Cloud Marketplace.
The architecture of commercetools was created using a flexible API system (REST API and GraphQL) to fulfill the demands of challenging omnichannel ecommerce projects while providing true flexibility to tweak or extend its capabilities.
It offers a wide range of integrations, supports microservice-based architectures, and helps a number of storefront providers, including Vue Storefront. All the while, its SDK tools enable access to numerous programming languages, including PHP, JS, and Java.
Development teams have access to all the resources they need to create top-notch digital commerce systems thanks to commercetools and Google Cloud. Build frontend shopping experiences that seamlessly interact with the commercetools stack using AI/ML components, Google Cloud’s scalability, API management capabilities, and CI/CD tools.
Additionally, by supplying reliable data via Merchant Center, running advertisements via product listing ads, and conducting business via Google Shopping, commercetools enables e-commerce solutions to access the larger Google Ecosystem.
In conclusion, to achieve growth, businesses must change course to accommodate evolving society and consumer expectations. Headless commerce is becoming more and more popular among businesses.
Contact us If you consider taking your business to the next level with headless commercetools.