Thanksgiving 2022 is a tradition and festival of which we can be proud as Americans. It is just as crucial to Americans as Christmas, and it will be difficult to ignore that Thanksgiving is a huge break time. Families get together around this time to give thanks for all the blessings they receive each year, eat a turkey, and start the holiday celebrations.
Overview of Thanksgiving 2022 facts
One of the most important holidays in the US is Thanksgiving. Since 1862, when it was declared a public holiday, it has always fallen on the fourth Thursday in November. Thanksgiving is a celebration that represents a partnership between Native Americans and European colonies.
Despite the historical significance of Thanksgiving, 67% of Americans said they merely see it as a day to offer thanks. Typically, family and friends gather for a traditional Thanksgiving 2022 meal to express gratitude for a bountiful harvest or other gifts in life.
The turkeys that the US president annually pardons are treated like superstars. For Thanksgiving in 2021, turkeys cost around $1 billion. Probably on the first Thanksgiving 2022 dinner were seal, lobster, and swan. An estimated 50 million pumpkin pies are consumed by Americans each Thanksgiving.
The trend for Thanksgiving 2022
Inflation will impact deals
Some categories have been more severely impacted by inflation than others. For instance, food costs have risen faster than clothing costs. The quality of the bargains may vary depending on what consumers purchase. According to many analysts, even though shops will continue to advertise a ton of deals, the savings could not live up to the hype.
The effect may occasionally be hardly perceptible. Shrinkflation, where a product’s price stays the same but its size or quantity is reduced, can result in retailers charging greater delivery fees or giving customers less for their money. For instance, a lotion bottle may now have one or two fewer ounces than before.
Omni-channel will be dominant
eCommerce has grown at a rate that has never before been seen since the pandemic started. The BOPIS (buy online, pick up in-store) and pick-up options will continue to be very popular and will be favored for their convenience and quickness, even though many customers are returning to physical shops or malls this holiday season.
Customers claimed that if a site doesn’t offer BOPIS or has restricted delivery options, they will quit. Flexible return procedures are another crucial element, as 35% of consumers express dissatisfaction with tight return policies.
Brands and retailers can better meet demand wherever it occurs by increasing their online and in-store presence and having a real, unified view of all available inventory across channels.
Sales will occur frequently
Traditionally, the kickoff of the season for holiday shopping was the day following Thanksgiving. However, in recent years, Black Friday deals have crept up earlier and earlier, and this year will be no different.
The following few months will be filled with sales, providing buyers with numerous chances to score savings. While some shops may reserve some of their finest sales for closer to Black Friday, experts predict there’s no need to wait.
Innovative fulfillment options will be helpful
To avoid stockouts and delivery delays during the height of the Christmas season, retailers are adopting trend forecasting technologies and arranging their inventory in advance. By turning their physical stores, which are dispersed throughout the country, into fulfillment centers or by establishing new fulfillment centers, many retailers intend to open dark stores.
Due to their proximity to various ZIP codes, the availability of more manpower, and the speedier processing of orders, this will aid them. The proper local delivery partners and supply chain solutions investments will also assist with guaranteeing efficient fulfillment this Christmas season.
Supply chain problems can reappear
Last year’s holiday shopping season was hard due to shipping backlogs and product shortages. Even though inflation may make headlines this year, supply issues haven’t totally subsided.
This time, shops might be more prepared to prevent empty shelves. In fact, several companies have modified their ordering procedures and delivery schedules to account for any difficulties.
Deal hunters may potentially profit from supply chain hiccups. Recent months have seen a decline in customer demand paired with delayed supply arrivals, leaving some retailers with excess inventory.
Contact us for more detailed information to help you prepare for the upcoming Thanksgiving 2022 shopping season!