Create a dream-team with social media integration and omnichannel retail

Consumers today use many shopping channels and devices, and they often shop anytime and anywhere. Businesses need to ensure the ability to keep up with customers and for that, just integrating physical and online stores is not enough. To deliver a full omnichannel experience, social platforms also need to be seamlessly integrated to increase customer engagement and thereby increase revenue. In this article, we provide information about social media integration to help you apply in your business to create a dream team to support business development.

What is social media integration?

Social media integration is a brand new scientific way to expand your marketing methods by redirecting your social media followers to your website or app and making the platforms available to you. Your social platform is more accessible to your target audience and customers.

The integration requires a business to have a website or an app. Then, businesses will have to identify the target market, expand the reach of the content and integrate the marketing tools with popular media platforms such as Facebook, Instagram, Twitter or LinkedIn, Youtube, and a recently emerging social network – TikTok.

Why is social media integration important?

People communicating via social media flat vector illustration. Business team using mobile phones, laptops, tablets for networking and chatting. Digital technology and conversation concept

Social media integration is important because connecting to social networking sites also means connecting to a wide audience. The social network is a free tool to help increase two-way interaction with customers, this is also a tool for businesses or stores to post and introduce products/services to a large number of consumers. Collecting customer opinions from these integrated social networking sites will help businesses improve business and get closer to customers.

Create a dream team with social media integration and omnichannel retail

Find out your customers and collect data

To make a connection with social media, first of all, businesses need to identify their potential customers and collect the necessary data. What businesses need to do is watch and listen, which helps track and analyze their brand and industry. For example, if your business observes that Twitter is the social network that is more likely to be used for customer service queries, your business can focus more on this platform. Once you have found customers, you need to collect data about your brand/business compared to the market, customer needs and aggregates them into a database for all platforms.

Create a social log-in action and add social sharing links

The integration of social accounts mainly serves to quickly log in to the website or application. Most users want a quick experience without having to remember accounts or passwords too much, so businesses can link logins with social accounts.

Besides, in order to facilitate the promotion and further expansion of your business, social sharing buttons play an important role. Businesses can choose several platforms related to their content style and display them to add social sharing links to make it easier for users to share more widely.

Integrate social media and email marketing

Integrating social media strategy with email marketing helps businesses have more interaction with users and will reach a larger number of potential customers. Businesses can link social accounts with email accounts and run promotional campaigns by encouraging people to sign up for your emails on social accounts.

Respond and Support

For the association to be a great success, quick and complete interaction with customers will be the decisive factor. Therefore, businesses need to train the communication team to respond and support customers as quickly as possible, solving problems. And the only way to have an effective online community is to join the conversation.

Encourage purchase sharing and recommendations

With social media integration implemented, it becomes easier to encourage customers to purchase sharing. You can allow buyers to share information on social media by creating share buttons at the end of the transaction. Besides, today’s consumers are also interested in reviews from previous buyers, so if you integrate and allow reviews, consumers will create suggestions for later buyers on their social accounts.


Integrating social media into your omnichannel strategy creates benefits for both your business and your customers. Contact us if you’re looking for a tool that enables integration with other major platforms to help your business deliver an omnichannel experience.

Steven P

Steven is a content collaborator at ConnectPOS. With years of experience in retail and eCommerce, he has researched and published many in-depth articles.

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