In today’s article, we would discuss two of our favorable eCommerce platforms: Commercetools vs Magento. While Magento is already a big name in the market with up to 250,000 users worldwide, Commercetools is yet to become a familiar platform in this digital world. Nonetheless, Commercetools offers amazing features that can significantly help retailers in managing their business.
Founded in 2006, Commercetools is a German eCommerce company, also a branch of the REWE Digital GmbH organization. Its cloud commerce platform is said to be the next-generation software technology. Furthermore, the leading-edge API by Commercetools enables retailers to create brand value by empowering commerce teams to design unique and engaging digital commerce experiences everywhere – today and in the future.
Being built-in with various great features, Commercetools is the hosting solution chosen by many famous brands, including Audi, Ulta, EXPRESS, or Tiffany & Co.
Founded in 2008, Magento is best known for its customization and flexibility in building an eCommerce website for businesses. Magento is specifically designed for large corporations with a developer team as the platform requires professional coding experience and self-hosting.
After 13 years of gaining its reputation on the market, Magento is chosen by plenty of big names such as Ford, Christian Louboutin, or Timberland.
Commercetools builds its Merchant Center to help users in product management. Detailed breakdowns on order total, taxes, discounts, as well as create new carts and orders are automatically done and made available here. Retailers can also view and process orders, including the management of delivery and parcel options, or track the shipping status.
The Merchant Center is a tool users should pay close attention to while using this platform. Apart from the great attributes mentioned above, it serves as the central system for modeling the business setup and maintaining inventory at different retail channels and touchpoints.
Using Commercetools, everything related to products is within the user’s palms to manage.
While Commertools has a Merchant Center, Magento users have to set up everything with their bare hands. In return, the capability of the Magento product management system is significantly more powerful than Commercetools, including full support for the simple, configurable, bundle, grouped, and virtual product management.
To be comprehensive, the software provides a category tree with multi-layers subcategories, which allows us to assign goods in bulk by using the drag and drop or import function.
Again, with the Merchant Center, merchants are able to create new channels whenever they can afford to expand their businesses. The new channels can be physical locations, web stores, mobile apps, smart appliances, and especially, different geographic locations around the world.
Individual stores are granted control of their own carts, orders, and customers as well as languages and channels. Users could assign work and responsibilities for employees at each store through a few clicks in the Merchant Center.
Additionally, Commercetools supports global customers by allowing them to spread their stores in different locations, currencies, and tax settings in various countries. In each area, merchants can also adjust available delivery and shipping options to define their shipping logic.
Meanwhile, on Magento, unlimited product attributes are offered which provides users endless ways to segment and filter their products in-store. High-speed checkout options to make on-the-go customers happy are built-in within the platform which requires coding to set up. Similar to Commercetools, Magento entitles multiple languages, currencies, and sites to put businesses at ease when going global.
At Commercetools Marketplace, it offers a wide range of integrations from finance, loyalty, machine learning, AI, or shipping and delivery. They are especially helpful for getting all the different processes and software synced up and collaborating, cutting unnecessary admin time in your online store.
Some popular integrations on Commercetools include Adyen, Acquia, CrescoData, Contentful, and more. Most of these apps are available free to download for your stores. However, the actual software may associate with monthly costs or premium plans if users want to access the advanced features.
Magento offers up to 5000 extensions in their Marketplace within which 1970 of them are free to install. The price varies significantly depending on the developer agency. 10% of the paid apps are offered at an affordable price, around $30 per month, while other high-level integrations can be up to $2000 per month. These expensive ones are specifically designed for corporations with a large developer team. Merchants should not feel discouraged when seeing these prices as there are many other great and low-cost options for them on Magento Marketplace.
Commercetools payment processors enable merchants to take payments from credit cards, debit cards, direct payments, or offline payments. Other advanced features are also made available such as document chargebacks and cancellations. Here are several popular payment processors that are available on Commercetools:
Meanwhile, on Magento, the platform is built-in with PayPal and Authorize.net, which are among the most popular payment methods on the market recently. Users can install the payment processors they need from the Magento Marketplace where there are a few hundreds of payment apps to choose from.
Some of the payment gateways are free, others can cost up to hundreds of dollars. Merchants should keep in mind that these fees mentioned here are just for installing the gateways. Depending on the developer of each platform, there will most likely be transaction fees applied to every single transaction in your store. Magento itself doesn’t take any commission or sales fee.
In this modern world, retailers are expected to provide their shoppers with a consistent experience no matter what channels they use, whether it is smartphones, tablets, or laptops. Understanding this trend, both Commercetools and Magento allows third-parties point-of-sale system with the Software-as-a-Service approach, open-source philosophy, and strong support of an API.
At ConnectPOS, we offer both Magento POS and Commercetools POS systems which provide basic to advanced features such as real-time inventory synchronization, tax rates calculation, or AI facial recognition.
Through this article, we hope to give you an overview of Commercetools vs Magento and what they can offer your online store. Please feel free to contact us if you have any further questions!
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