BigCommerce is among the big four software on the market which powers more than 150,399 websites in 65 countries. Meanwhile, Commercetools has not yet been a familiar name in the eCommerce world. Nonetheless, the software is built-in with many great features that retailers should once look into and consider for their online stores. In today’s article, we would like to conduct a comparison between these two platforms to give merchants a sense of what similarities and differences they have.
Commercetools was established in 2006 with its headquarters in Munich, Germany. It optimizes the website architecture to improve profitability by reducing considerably the development time and meeting new customer demands. Commercetools is the perfect starting point for customized microservices.
Offering a variety of advanced attributes, Commercetools is the platform chosen by plenty of famous brands, such as Audi, Ulta, EXPRESS, or Tiffany & Co.
BigCommerce was established in 2009 with its headquarters in Austin, Texas. Ever since then, BigCommerce has successfully built its reputation in offering advanced features for online stores including customer grouping and segmentation, search engine optimization, and web hosting. This platform is a SaaS (Software as a Service) based with up to 700 employees.
Throughout its 12 years operating on the market, BigCommerce has been able to gather some big-name customers under its roof, powered more than 25 Fortune 1000 companies, such as Pandora, Ben & Jerry’s, or Toyota.
In Commercetools, the Dashboard is an important factor to support product management. It provides a comprehensive overview of your products in-store and inventory, all at-a-glance with interactive visualizations. Some of the interesting categories retailers should add to their Dashboard including sales performance across periods of time, average order value per store, top products with the highest revenue, and the number of new customers/carts.
The Dashboard can tell merchants which products are the best-sellers and whatnot. Hence, users can focus on these items that truly bring profits, boost production, and stock up inventory rather than spread their budget across everything. The Dashboard layout is highly customizable which allows the saving of time for users.
BigCommerce is one of a few eCommerce platforms on the market that allows users to sell physically, digitally, and service-based products without having to use an app and pay extra fees. All of these attributes are built into the platform.
BigCommerce makes adding product variants simple by having the drag-and-drop function and offering product categories for better management. Merchants can set up low-stock notifications to keep themselves and their shoppers up-to-date. The software will inform users when they are about to run out of stock so that they can take action on time.
Commercetools has the Merchant Center which serves as a central point for modeling the business setup, maintaining retail channels and touchpoints. Users can add new channels such as physical and online stores, mobile apps, and smart appliances across borders around the world.
Each individual store can control their own orders, carts, customers as well as languages and channels. The platform helps its global users by enabling different locales, currencies, and tax settings. Each area can have its own delivery and shipping options define independently shipping logic depending on the area.
While Commercetools has a Merchant Center, BigCommerce has its own BigCommerce Channel Manager for channel management. It is a new addition to the platform specifically designed to help merchants grow sales while making multi-channel selling easier. BigCommerce Channel Manager is highly recommended for retailers who are looking to attract new customers through third-party sales channels. It is set up to streamline workflows and help users test new channels efficiently.
Channel Manager is the central hub to discover and integrate with third-party sales channels directly within BigCommerce. It is natively connected with Facebook, Pinterest, and leading marketplaces which allow merchants to quickly amplify their potential reach to millions of shoppers.
The Commercetools Marketplace provides a variety of integrations from order management, customer management, promotion. loyalty, to finance and tax calculation apps. Everything users need to further optimize their online stores is placed at their fingertips on Commercetools Marketplace.
These are several popular extensions that Commercetools Marketplace has:
These apps are free to install on Commercetools. Nonetheless, after using it, the extensions might require users to buy premium plans or pay monthly costs to access the advanced attributes.
BigCommerce has up to 900 extensions in total. The overview of BigCommerce App Store is very similar to that of Commercetools in terms of categories, but it is slightly richer. There are a great number of free options available on BigCommerce while the most expensive ones could cost around $2000 per month, which is usually designed for large companies. Depending on the developer of each add-on, there might be extra fees, or monthly plans if retailers want to get access to the fancy features.
Commecetools allows users to embed third-party payment gateways and services on the platform. Here are some payment processors available in Commercetools Marketplace:
These payment integrations accept five payment methods, including credit cards, debit cards, direct payments, offline payments, and individual payments. Refund payments, document chargebacks, and cancellations are also made available on Commercetools’ integration for finance.
Meanwhile, BigCommerce offers up to 30 payment integrations that can support over 100 countries and currencies. These processors can be set up within one click on BigCommerce, which means retailers can constantly add and accept payment from all the major platforms.
In recent years, point-of-sale systems are becoming significantly popular. With a POS system, retailers will be beneficial in every area of their businesses, not just as the checkout. The POS system offers merchants advanced functions such as inventory management, employee management, or expanded payment capabilities while still maintaining all the traditional features of a cash register.
At ConnectPOS, we offer both Commercetools POS and BigCommercePOS systems which provide basic to advanced features such as real-time inventory synchronization, tax rates calculation, or AI facial recognition.
Through this article, we have provided you with an overview of Commercetools vs Magento. Merchants should consider carefully which platform best fits their online stores. Please feel free to contact us if you have any further questions!
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