A Point of Sale (POS) system can do more than just traditional selling and buying tasks. Retail businesses are now finding ways to attract more customers and maintain loyal ones with the POS system. One of the most useful tactics is to offer promotions. So what are the types of promotions supported by POS? We will go through the top 5 of them in this article.
Item discount
This is one of the most favorable promotional types among customers. In fact, approximately 93% of customers use a coupon or discount code a year. This means that the majority of consumers try to find a good deal when going shopping.
A good POS system can help retailers enter the discount amount into the POS system. This can be done either by percentage or by a certain amount, such as “50% off”, or “$50 off”. After that, the system will automatically calculate the discounted price. This will save you a lot of time and ensure more accuracy during the transaction.
Emails or notifications
A POS system can also be used for email marketing. This is particularly useful when you already have a certain number of customers. Some POS systems can build a database of customer profiles based on their purchase history or wishlist. This information enables businesses to deliver personalized promotional messages to customers via emails or notifications.
Some POS allows its users to automatically send emails or push notifications to customers once the promotional season happens. Moreover, store owners can also be notified whether customers have opened the email or not. In addition, when a group of new items is added to the store, this update can also be emailed to clients by a POS system.
Loyalty points
Loyalty points is the next idea on our list of the most popular POS promotions. Businesses often build loyalty programs based on the reward points that customers receive after a purchase. They can be great investments as it help maximize customers’ lifetime value to the company. However, if manual accounting tasks manage this, the amount of information can become overwhelming for humans.
A robust POS system can solve this problem. Most retailers integrate a Reward Points System into their POS to manage their customers’ loyalty points. Being a leading point of sale provider, ConnectPOS is a good example for a POS with various integrated Reward Points Systems, including Aheadworks, S Loyalty, or Amasty. Likewise, you should consider carefully the ability to handle reward points when looking for an efficient POS.
Upsell and cross-sell
To upsell and cross-sell, the “You may also like” section often appears on the eCommerce checkout page or on the checkout screen at a physical store. Upsell and cross-sell have been proven to be effective for customers. They target the specific type of products that customers look for, then offer similar items or a more premium version of them.
With POS software, this information can be easily included during checkout or via mobile app notifications. The POS system will automatically recognize the shoppers’ shopping patterns and make upsell and cross-sell suggestions accordingly.
Buy one get one (BOGO)
BOGO strategies take advantage of a psychological aspect of shopping, as it helps eliminate shopping guilt. Some POS systems allow users to customize how many items need to be purchased to receive the buy X get Y offer. This is particularly useful, as store owners do not need to limit the type of BOGO promotional ideas. Whether it is a “buy 3 get 1” or “buy 10 get 1”, the POS system can allow salespersons to add the free item to the shopping cart and update the inventory on time.
Conclusion
POS promotions are smart and cost-effective ways to take full advantage of your POS software. If you are looking for a POS system with great promotion features, ConnectPOS is ready to help. We take pride in the full capabilities to customize and integrate promotional campaigns. If you are interested, don’t hesitate to contact us!
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