The proper retail store floor is essential in driving revenue for brick-and-mortar stores. It is true to say that retailers can easily navigate customers to high-priority products through an intelligent floor plan. The fact is that experts have spent years analyzing the minutiae that can bring the most profit to the seller through creating the best customer experience. They soon realized that floor plans had a significant impact on retailers’ total sales. This article will cover the 5 retail floor plan best practices for new store owners. So let’s get into the details!
Free-Flow Retail Layout
This is the most basic floor plan that gives your retail business the most options for designing your store layout. It is especially suitable if you are more flexible and creative.
This retail floor plan allows shoppers to explore the floor in their own direction and speed. That means no attempt is made to guide the buyer in any certain way. This plan is perfect for smaller retailers, giving customers more space and helping your products stand out.
However, you will have difficulty planning your product placement. Also, it can confuse your shoppers.
Straight Retail Space
This retail floor plan is easy to implement and keeps things simple. In addition, it allows retailers to draw shoppers to a specific part of the store, typically the back. Thanks to this layout, you can create a featured section, which you can use to display promotional products or to advertise new items.
However, straight retail space is one of the most boring layouts, because it does not impress the buyer at all.
Grid Floor Plan
The grid floor plan is also one of the popular choices of most brick-and-mortar retailers. The retail floor plan is familiar and simple to most shoppers.
It also allows retailers to make efficient use of space as well as maximize the amount of real estate to showcase their products. It also makes it easier for you to stock up and take inventory.
Like straight retail space, this retail floor plan does not represent the uniqueness of retailers. As more and more shoppers are seeking the uniqueness of the shopping experience, the grid floor plan is not an ideal choice. Sometimes it can also be inconvenient because it is overwhelming or cramped for finding goods.
Diagonal Store Map
Basically, this layout refers to rotating the aisles to a certain angle, allowing you to improve product display and expand sales space.
This floor plan is perfect for smaller retailers who want to free up their vision and create a unique retail space. In addition, it allows you to facilitate the buyer to move more in the store.
This floor plan allows you to guide the customers’ journey. Thanks to this layout, you can expose the maximum number of products available. It is also perfect for placing strategic promotional displays along the way.
If your store has large floor space, you might consider the loop layout. However, always remember that it’s not ideal for the in-and-out shopper.
In addition to enhancing the in-store customer buying experience, you also need to improve the buyer experience through various other channels, creating an effective omnichannel strategy. ConnectPOS, one of the best POS (Point of Sale) systems, allows you to follow many best practices to improve your omnichannel strategy.
When you decide on a retail floor plan, make sure it fits the specific conditions of your store. This includes the sales area, a whole array of items, advertising campaigns, and more. Through ConnectPOS, you can rest assured that customers will leave your store with utmost satisfaction. Contact us now to learn more about how to use and get the best deals!